Italo disco at the Super Bowl? YES!
Italian DJ Riccardo Cioni penned the iconic “In America” in 1983, now revived by Instacart for their 2026 Super Bowl commercial.
I love seeing so-called forgotten artists and their work travel through time, finding new ears, new contexts, new life. The music never stops – it just waits for the right moment to shine again. And there is so much more to discover from the Italian disco era. 🪩
Italo disco at the Super Bowl? YES!\nItalian DJ Riccardo Cioni penned the iconic \u201cIn America\u201d in 1983, now revived by Instacart for their 2026 Super Bowl commercial.\nI love seeing so-called forgotten artists and their work travel through time, finding new ears, new contexts, new life. The music never stops – it just waits for the right moment to shine again. And there is so much more to discover from the Italian disco era. \ud83e\udea9″},“is_text_only_story“:false,“id“:“UzpfSTEwMDAyODI0NjIxOTM1MjoxODM3ODcxNjkwNDk3Njg3OjE4Mzc4NzE2OTA0OTc2ODc=“},“__module_operation_CometFeedStoryAttachedStory_story“:{„__dr“:“CometFeedStoryInvertedAttachedStoryLayoutStrategy_attachedStoryLayout$normalization.graphql“},“__module_component_CometFeedStoryAttachedStory_story“:{„__dr“:“CometFeedStoryInvertedAttachedStoryLayoutStrategy.react“}},“attached_story“:null}},“id“:“UzpfSTEwMDA5NTY4Mzg2MDQ5ODo5ODc0NDE2MjQ0NTUyOTE6OTg3NDQxNjI0NDU1Mjkx“},“__module_operation_CometFeedStoryAttachedStoryMatchRenderer_story“:{„__dr“:“CometFeedStoryAttachedStoryStrategy_attachedStory$normalization.graphql“},“__module_component_CometFeedStoryAttachedStoryMatchRenderer_story“:{„__dr“:“CometFeedStoryAttachedStoryStrategy.react“}},“message“:{„__typename“:“CometFeedStoryDefaultMessageRenderingStrategy
